Words fail me.
Well-known technology blogger and co-editor of Boing Boing Cory Doctorow comments:
Thailand’s skin-lightening craze (which includes products with such active ingredients as mercury) has reached new heights, with a widely advertised vulva*-bleaching product called Lactacyd White Intimate, made by the French company Sanofi Aventis, with an 80MM baht (approx USD26MM) advertising budget.
A new product claiming to make women’s intimate areas “fairer within four weeks” has revived the beauty debate in colour-conscious Thailand, where fair skin is associated with opportunity, success and status, and caused critics to question when, if ever, the fashion for skin-whitening will end.
Products promising to lighten the face, body and armpits are already available across the country, with skin-whitening pills and diet supplements claiming to pick up where the cosmetics leave off. But this is the first time that a vaginal whitening wash has hit the Thai market.
In the adverts, which are available online, on TV and on radio — a fair-skinned woman in skinny jeans wanders into her closet to change clothes, describing how “everyone wants to look good –but tight shorts can leave your skin darker”. The camera then zooms in and out of her new outfit, a pair of white shorts, to a voiceover claiming that Lactacyd White Intimate can make skin in that area become “bright and translucent”.
Video of the ad is below:
BP: Surely, the answer then is you don’t wear tight shorts…..